Writing Inclusive Job Descriptions

Job descriptions are often the first interaction a candidate has with your brand. Inclusive language helps attract a broader and more diverse talent pool.

Tips for Inclusive Language

• Use gender-neutral titles (e.g., "Sales Representative" instead of "Salesman").
• Avoid jargon or overly corporate terms that may alienate newer professionals.
• Highlight your company's DEI commitment explicitly.
• Use accessible formatting: short paragraphs, bullet points, and plain language.

Sample Inclusive Phrase Replacements

• ❌ "Aggressive self-starter" → ✅ "Proactive team contributor"
• ❌ "Rockstar/Ninja" → ✅ "Experienced professional with relevant skills"

Small changes in your job post language can result in a significant difference in the candidates you attract.